A gummies brand for women, built around taking a moment for yourself: from the logo to the billboard.

Context

Moment is a gummies brand for women who give everything and deserve a pause, built around one idea: take a moment for yourself.

I built the whole brand world: the manifesto and voice, logo system, palette, product line, packaging, website, social and campaign.

Brand

The logo is built from the product: one gummie, mirrored, becomes an hourglass. Two gummies, one moment of time.

Bordeaux, coral and warm neutrals give it warmth, with seven moments for seven needs and a voice that says it is your moment.

Product and web

The line, a product detail built around the day, social posts and a full product page, all in the same quiet system.

Campaign

From a close-up smile to a billboard: realistic imagery, one small ritual, and the wordmark that never moves.

Takeaways

A brand that holds together from a jar on a shelf to a street billboard.

In wellness, a calm voice and one clear idea build more trust than claims. Everything starts from the gummie itself.